Duration

1 year

Starting Date

January, May, September

Tuition Fee

$1,420 per credit

Location

New York City, United States

About the Course

Mobile and social are the new normal in marketing. Our MS in Marketing, Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, you will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.

The Marketing, Social Media and Mobile Marketing degree from Pace University offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies.

Students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.

Career

  • Director of Mobile Marketing
  • Director of Online Communications
  • Director of Social Marketing and Brand Communications
  • Director of Social Media Strategy
  • Engagement Manager
  • Multimedia Communications Specialist
  • Online Content Coordinator
  • Social Media Account Executive

Courses Included

  • Driving Marketing Performance
  • Business Analytics and Statistics
  • Marketing Research
  • Social Media and Mobile Marketing Strategies
  • Consumer Behavior
  • Interactive and Direct Marketing
  • Advertising and Sales Promotion

Interested? Get Started Today!

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